After an 87 year relationship with the ad firm Campbell-Eward, Chevrolet has decided to look at other agencies.  In recent light of the auto buyout and restructuring of General Motors, the new management is seeing that advertising that will move the brand forward has to be based upon results rather than long time relationships.  The plan is to keep Campbell-Eward but to also make use of the many talented agencies outside of Detroit, Michigan.  Chevrolet follows both Volkswagen and Chrysler, who both recently announced they were searching for new advertisers.

I think this is a step in the right direction for Chevrolet and the entire General Motors brand.  One of their major problems is public perception of their products and advertising is a tool that can help fix that.  By working with agencies outside of the area, i expect to see new life injected into Chevy’s ads and hopefully it helps reinvigorate the brand.

Source: Business Week

http://www.businessweek.com/autos/autobeat/archives/2009/10/gm_looking_at_n.html