How to: Become an Advertising Copywriter
In the competitive world of advertising copywriting, it never hurts to get some advice. I found just that at www.kuraoka.com. John Kuraoka is a freelance advertising copywriter and on his website he has a page to help prospective copywriters enter the industry. He shares personal experience and insider tips that can really help anyone trying to get a job as a copywriter. Check it out!
Source: http://www.kuraoka.com/
Creative FedEx Shirt
Just thought this was a very creative use of non-traditional media by FedEx. If you cannot tell, it is a shirt that has a FedEx envelope printed on the side so it looks like the person wearing it is carrying the envelope. Not only does this promote the FedEx name, it also encourages using their service. This is this type of advertising that can be effective in today’s ad-jaded world and is the type of work that i think all advertisers strive to create.
Source: Room 116
Chevrolet Looking for New Ad Agency
After an 87 year relationship with the ad firm Campbell-Eward, Chevrolet has decided to look at other agencies. In recent light of the auto buyout and restructuring of General Motors, the new management is seeing that advertising that will move the brand forward has to be based upon results rather than long time relationships. The plan is to keep Campbell-Eward but to also make use of the many talented agencies outside of Detroit, Michigan. Chevrolet follows both Volkswagen and Chrysler, who both recently announced they were searching for new advertisers.
I think this is a step in the right direction for Chevrolet and the entire General Motors brand. One of their major problems is public perception of their products and advertising is a tool that can help fix that. By working with agencies outside of the area, i expect to see new life injected into Chevy’s ads and hopefully it helps reinvigorate the brand.
Source: Business Week
http://www.businessweek.com/autos/autobeat/archives/2009/10/gm_looking_at_n.html
Ford’s view on social networking
To pass the time during my long commute to school i have begun listening to podcasts. Last week i tuned into the latest edition of Adam Carolla’s podcast, done from the Blogworld Expo – part of New Media Expo 2009. On the program, Adam had a discussion with Scott Monty, who is the head of social media for Ford Motor Company. I though he had some interesting and very realistic insights on the utilization of social media in a time where most people are fumbling around, trying make use of this free and ubiquitous communication phenomenon.
Podcast can be found on itunes or though Adam’s website:
http://www.adamcarolla.com/ACPBlog/2009/10/19/adam-at-blogworld/
Info about Scott Monte:
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